Viceroy Hotels & Resorts, hospitality brand owned by Highgate, real estate and management company based in New York - U.S. boasting a diverse portfolio of top hotels and resorts worlwide combining luxury with adventure properties offering exceptional, inspiring destinations has launched a global brand relaunch focusing on local, great experiences, an initiative aimed at positioning itself as a leading authority in travel focused on design, intuitive service and also storytelling.
The brand relaunch also includes refreshed visual branding across all nine open and future locations, as well as as revamped digital platform with curated guest experinces ranging from activities such as tours, wellness programns and music production will be introduced at each property. #
Ombria in the Algarve, southern region of Portugal, Viceroy's latest opening served as a sort of blueprint as a sort of blueprint for the group's portfolio large rebrand and the 141 - rooms property features six dining venues, a Spa and a golf course, as well as various activities such as honey making, horseback trails and pottery among others.
The Senior Vice President of brand marketing at Viceroy Hotels & Resorts Jessica Luzzi said that today's luxury travellers seek more than just opulent accommodations, they seek authenticity and cultural immersion, with every journey forming an integral part of their identity.
For the guests of Viceroy Hotels & Resorts travel is not just a gateway, it's an opportunity to engege with the world in a more meaningful way, creating memories that resonate long after their trips.
The Senior Vice President and head of design at Highgate which own the Viceroy Brand Tony Machado commented that Viceroy's relaunch is not just about redefining the brand of the group, it's about transforming the travel experience itself to focus on what truly matters to the guests of Viceroy Hotels & Resorts.
By embracing innovative design and sustainable practices, the company aims to create spaces that allow ther guests to genuinely immerse themselves in the local culture and this approach will establish Viceroy as a leader in luxury hospitality for years to come.
Link - https://boutiquehotelnews.com/news/industry/viceroy-global-brand-relaunch/
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