W Hotels, American hotel chain founded in 1998 by Starwood Hotels Resorts but currently owned by Marriott International and inserted in the Marriott Bonvoy portfolio, operating upscale hotels and long - stay apartment facilities worldwide marks its Brazilian debut with its first hotel, W São Paulo, in the city with the same name, Brazil’s vibrant financial center, among the world’s most populous cities, centre with a rich cultural and architectural tradition, located on a plateau part of the Serra do Mar mountain range, itself part of the macro - region Planalto Brasileiro, only 70 kilometres from the Atlantic Ocean.
The hotel the former Teatro Via Funchal, is hosted in a modern skyscraper, along Rua Funchal in Vila Olimpia, in São Paulo, lively southern business district, surrounded by the financial pulse and bustling ambiance of bars,entertainment and restaurants.
The hotel offering a distinctive fusion of local charm and modern design, features 179 rooms including 16 suites starting on the 25th floor, with views of the city skyline and Pinheiros River, three restaurants such as L40 Cozinha de Latitude, situated on the 40th floor, presenting a global culinary journey, seamlessy infusing Brazilian ingredients and culinary techniques with international influences under the direction of Executive Chef Thomaz Leão, Baio Cozinha Sulista located on the 23rd floor, serving a contemporary take on Southern Brazilian cuisine, highlighting local ingredients and seasonal products and the Yōso Bar and Café established on the 24th floor, specializes in Japanese mixology.
The accommodation include the AWAY Spa, situated on the 39th floor, delivering personalized, transformative spa experiences using exclusive treatments crafted with Brazilian ingredients, the FIT Gym, offering high – intensity workouts for fitness lovers wit a cutting - edge TechnoGym equipment.
The property also features 216 W Residences ranging from 53 to 102 square metres boasting facilities such as five event spaces, an indoor swimming pool, an outdoor pool , saunas, a relaxation area, a co - working space, an event hall, and in addition providing a curated selection of programs focused on gastronomy, music and wellness.
The Hotel’s design is the result of a collaboration between Aflalo/Gasperimi Arquitetos, Benedito Abbus, and Nini de Andrade Silva, who developed a design which resembles the traditional Brazilian modernist architecture characterized by vivid color palette, sinuos curves, angular lines, incorporating rich textures, organic materials like Brazilian stone and wood, unique design pieces, that all together form a sophisticated environment that undoubtedly reflects the city’s cultural spirit and essence.
According to the W São Paulo General Manager Idu Ribeiro the hotel was thoughfully designed to align with the city’s vibrant energy , integrating local culture, gastronomy, music and wellness into its offering.
The Senior Vice President and Global Brand Leader at W Hotels, George Fleck said that São Paulo location is designed to immerse itself in the dynamic energy of Brazil’s cultural vibrancy, combining local influences with the brand’s distinct design, offering an unparalleled guest experience that celebrates the essence of the destination.
Link - https://www.hospitalitynet.org/announcement/41012019.html
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