Germany continues its marketing and tourism promotion operations internationally in 2025 and through ONAT, German Tourism signed a collaboration agreement with CEAV, the Spanish Confederation of Travel Agencies for this year and it will be recognized as a Premium Destination in the CEAV Protour 2025 workshop tour, ensuring visibility among travel agencies and tour operators in Spain and Portugal.
This agreement is part of the strategic plans of ONAT to position Germany as a leading tourist destination in sustainability, accessibility and quality, values that are increasingly in demand in the tourism sector worldwide, and in addition the partnership with CEAV will strengthen the link with travel agencies, which are essential key players in the promotion, planning and execution of trips to Germany and in this case reinforcing its presence in the Spanish and Portuguese markets.
In addition, CEAV will collaborate in the dissemination of content about Germany as top destination through its digital channels, a joint approach that will seek to maximize the impact of promotional activities and attractive tourist products generating new business opportunities for the sector.
The Director of the German National Tourist Office for Spain and Portugal, Ulrike Bohnet said that this special agreement with CEAV reinforces the strategy of the country positioning Germany as a leading European destination in accessibility, quality and sustainability, collaborating with travelling agencies with the opportunity to directly transmit the cultural and natural wealth of the country as premium destination.
The President of CEAV. Carlos Garrido de la Sierra, stated that the Spanish Confederation of Travel Agencies is delighted to have Germany as a Premium European Destination on its Protour 2025 tour and this agreement greatly benefits the partner agencies of the confederation and, at the same time, significantly strengthens the ties between Spain and Germany.
With this agreement ONAT and CEAV are committed to promoting tourism to Germany, highlighting its position as the first cultural destination in the European continent and the 2025 campaign aims to consolidate Germany as a benchmark in the tourism sector, supporting travel agents in their advisory and promotional work.
Link - https://www.expreso.info/noticias/internacional/104719_alemania_destino_europeo_premium_2025_para_ceav
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