he Veneto region, a northeastern territory of Italy stretching from the Dolomite Mountains to the Adriatic Sea, a land of wonder, with cities and town of art of undisputed beauty, as well as the most pristine nature highlighted by charming varied landscapes experienced an excellent 2024 again beating its historical record for tourism with an increase in arrivals and presence of 3.3% and 2.2%. respectively.
This data was provided by the Statistical Bulletin of the Region Veneto which recorded over 21 million arrivals and 73 million presence, excluding day hikers and as far as accommodation is concerned, hotels show growing arrivals with an increase of 1.1% and stable presence, while the non - hotel sector see further increase by 6.5% in arrivals and 3.8% in overnight stays.
There is a wide consensus from international visitors with an increase in arrival and presences marking a +5.9% and 4.0% respectively, especially in the last three years while Italian tourists decrease in arrivals and presences recording - 1.5% and - 1.8% respectively.
The prices of accommodation services and holidays packeges have grown well above the general inflationary effect registering +6.9% and +10.7% respectively, against an average inflation rate of +1.3% in the Veneto region.
Among international tourists there was in 2024 a further increment of German visitors recording an increase of 2.3% in arrivals and 2.2% in presences, never so numerous, and American tourists, +8.3% in particular in the capital of the region,Venice.
Other visitoe increases are reflected among the British travellers, +6.3% presences, while the Dutch presence (the peak dates to 2012), Switzerland (2022), the Czech Republic (2023 and Denmark (2008) decreased.
The reduction in stays continues especially in the national tourists, who have reduced their stays by an average of about two nights since 2010 while concerning international visitors it is unchanged at the sea, with 6/7 nights on average, in the cities of art, about 2 nights, at the lake, 5/6 nights and slighty reduced in the mountains from 4 to 3 nights and spas from 6 to 4/5 nights.
In 2024, arrivals in accommodation facility increased, with an an increasingly international guests, only at the spas the growth of international tourists, +2.9% fails to compensate for the reduction of Italian visitors, - 1.1% totalling an overall - 0.1% of arrivals.
With regard to spa establishments,,American and Chinese guests increased, the lattee doubling compared to 2023, but still with - 31.9% compared to 2019.
For the provinces there are growing flows, with the exception of the province of Rovigo, non - hotel facilities exceed pre - pandemic figures by marking +6.5% in arrivals and +3.8% in overnight stays compared to respectively +27.3% and +11.6% compared to 2019.
Regarding to campsites and tourist villages are stable, exceeding arrivals in 2019 by 13.1%, while farmohouses, which welcome 2.1% of guests, total +2.1% compared to 2023 and +36.1% compared to the pre - pandemic period and for private accommodation +12.9% and +45.5% were recorded.
Concerning the hotel sector, whose recovery is slower, there is still a gap compared to 2019, reflected in arrivals – 3.3% and presences – 6.7%,, 5 - star hotels recorded excellent results in arrivals and overnight stays recording +2.9% and +3.5%.respectively,
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