Buenos Aires, a vibrant cosmopolitan city, a unique metropolis emblem of Latin passion, the capital and largest centre of Argentina located on the southwest bank of Rio de la Plata River, boasting an inconparable blend of remarkable architecture combining colonial and neoclassical styles, cultural life, street art, cradle of the emblematic Tango, declared as an Intangible Cultural Heritage of Humanity by UNESCO in 2009, vibrant "barrios", a leading destination for entertainment, stunning food and to live authentic amd memorable experiences, is enhancing its tourism promotion using Fortnite, one of the most relevant gaming communities in the world to showcase in an innovative way all its appeal.
The city announced its presence in the famed online video game and platform developed by Epic Games in 2017, available in various distinct game mode versions with an initiative reinforces the city's commitment to exploring alternative platforms to attract new generations and position the South American metropolis as a benchmark destination in the international landscape.
In this way Buenos Aires will have its map within the game, which will recreate itineraries and city' s tours as an example the iconic catamaran ride that connects the emblematic Puerto Madero, famed riverfront area of the Argentine capital, a booming business and shopping district and by night a hip and top neighborhood with fashionable clubs, trendy bars and pricey restaurants with the iconic La Boca, a bustling neighborhood well known for its colorful houses, tango clubs, the famous Boca Juniors stadium with a cluster of attractions near the Riachuelo River, like popular Steakhouses, bustling shops and street artists surround the iconic colorful street Caminito.
Fortnite showcases in this innovative way Buenos Aires attractiveness and appeal with protagonists iconic tourist spots in the city, such as districts, momuments, landmarks and all its emblematic attractions, a format which promote the city showing digitally its great highlights capturing the interest of people and inviting them to discover more and more the charm of the South American city.
Buenos Aires map is enabled in Fortnite from all platforms such as PSP, Xbox, PC, and mobile. To access users of the platform can do so with the following code : 3707 - 4254 - 8728.
According to data shared by the Entur Tourism Observatory, part of UN Tourism International Network of Sustainable Tourism Observatories, monitors the environmental, ad social impacts of tourism at the destination level, supporting evidence - based tourism management, 16% of the international tourists who visit Buenos Aires in Fortnite are under 25 years of age, while 57% are between 26 and 45 years old.
To celebrate this milestone, a presentation event was held on one of the boats of Sturla Viajes, the company that manages the excursion with the presence of the President of the Tourism Board of Buenos Aires, Valentin Diaz Gillingan, the General Dorector of Entur, Lila Bacigalupo, the Country Manager od Atrápalo Atgentina, Martin Romano, the President of Sturla Viajes, Jorge Sturla, and CEO of StadioPlus, Javier Fernando.
The President of the Tourism Board of Buenos Aires, Valentin Diaz Gillingan said that this initiative is a new milestone in joint work with the private sector in the search to promote the attractions of the city and in this particular case, it is of utmost importance to show the natural and cultural wonders in a modern and attractive way to new generations.
Buenos Aires, one of the most trendy cities in the world is a destination full of surprises and attactions boasting more than 7.000 gastronomic establishments, 287 theatres, 380 bookstores and 150 museums.
The traditional places stand out, but there is also another facet of the Latin American metropolis that continues to be a find even for Buenos Aires residents, such as specialty cafes, milonga schools, independent theatres, speakeasy and rooftops, all elements that make the capital of Argentina very special and unique in its kind.
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