Jamaica, through JTB, the Jamaican Tourist Borad has officially joined as preferred member Virtuoso's prestigious and leading global network of agencies specializing in luxury and experiential travel, with more than 20.000 advisors which connects world - class hotels, resorts, airlines and tour operators worldwide with affluent travellers, making a pivotal step in its global presence and tourism visibility.
This inclusion in Virtuoso's exclusive network opens new marketing and sales opportunities, allows the Caribbean island to reach a global clientele through luxury travel advisors, a move that opens up a world of new opportunities globally placing Jamaica in a privileged position as a leading destination in the international landscape gaining a relevant access to Virtuoso' extensive group of travel advisors.
This relevant affiliation allows the Jamaican Tourist Board to amplifiy its marketing efforts expanding its presence, elevating its brand and engaging across Europe, North and Latin American markets and beyond.
A notable advantage for the Jamaican Tourist Board now joining Virtuoso's distinguished collection of top – tier luxury hotels, resorts, cruise lines, tour operators and other travel entity globally reinforces the position of the Caribbean country open doors to important markets, enhancing its air connectivity, opportunities to showcase its diversified offering in various segments and niches and becoming a preferred destination in a region which has several, strong competitors.
Virtuoso's partners, renowned for delivering world - class client service and exceptional experiences, offer exclusive opportunities, premium offering, and unmatched value to Virtuoso clients will have Jamaica as a partner, will place its luxury and upscale products and services on the top list with a notable impact for the Jamaican Tourism Industry.
A further privilege for JTB is that through Virtuoso's network, the prestigious members and providers of the organization, the Caribbean country can connect with clients and Virtuoso agencies via a variety of communication channels and events including the famed Virtuoso Travel Week, considered the leading gathering in luxury travel.
In this way Jamaican Tourism Board inclusion in Virtuoso channels as preferred member enables the country to establish direct relationships with top leisure travel agencie across Europe, Asia – Pacific, the Middle East, the Americas, the Caribbean and Africa.
The Minister of Tourism of Jamaica Edmund Bartlett said that Virtuoso agencies worldwide sell an average of $35.0 billion annually, making the network the most significant player in luxury travel and adding that the network's acceptance process is incredibly selective, so becoming a preferred partner is a true honour for JTB.
The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with Jamaica's bespoke approach to service. Now that JTB is part of this renowned network, the destination looks forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.
Jamaica; s Deputy Director of Tourism, Philip Rose, stated that collaborating with Virtuoso enhance Jamaican Tourism Industry ability to deliver an extraordinary experience to those who choose Jamaica as their preferred travel destination.
This partnership ensires that Jamaica is recognized for its diverse and exciting opportunities, solidifying its position as a leading Caribbean destination for travellers seeking an elevated getaway, with offering that cater to all interests.
Virtuoso Director, Alliances, Javier Guillermo said that welcoming the Jamaica Tourist Board into the Virtuoso network is a powerful statement of the destination's commitiment to the luxury sector.
This partnership deepeen the synergie between the island's rich offering and a strategic vision to serve high - value travellers with excellence. Jamaica is not only enhancing its positioning within Virtuoso global community but also setting a new standard for what Caribbean luxury can look like and Virtuoso network is excited to be part of this next chapter in Jamaica's evolution.
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