Switzerland, a country with nature - focused tourism, luxury experiences, winter holidays a rich cultural and historical heritage, relevant events and congresses remains one of the world's top travel destination, in 2025 Swiss tourism outlook is generally positive, with forecasts suggesting continued growth, particularly in international tourist arrivals and hotel revenue and is focusing on sports tourism to showcase all its attractiveness and appeal for 2025.
The country will host a very relevant event like the 14th edition of the UEFA European Women’s Football Championship, the tournament will run from 2nd to 27th July 2025 featuring 16 teams and will take place in eight different and attractive cities such as as Basel, Bern, Geneva, Lucerne, Sion, St. Gallen, Thun and Zurich.
Taking advantage of this prestigious sport tournament, the Swiss Confederation aims to intercept over 700.000 visitors for Euro 2025 alone, and for that the country boasts an excellent organization, modern stadiums, a relevant infrastructure, a notable hospitality network, outstanding systems of transports and airports and a strategic location in the heart of Europe.
All these elements make Switzerland a great destination for all those who want to visit a very attractive country enjoying an important, international sporting event.
The Director of Swtizerland Tourism Christina Gläser to highlight as relevant destinations the cities that will host the UEFA European Women’s Football Championship said that eight players of the Swiss football team will be testimonials of these Swiss centres.
Euro 2025 undoubtedly represents the moment of maximum visibility for Switzerland that offers very diverse active opportunities from water sports on lake Geneva and Lausanne to the ten trekking circuits on the outskirts of Bern, the capital of the country, where many type of travellers can enjoy memorable outdoor experiences with many other destinations boasting a rich tourist offer, and this is undoubtedly a unique occasion for the Swiss Confederation to showcase all its attractiveness and appeal.
In this year of sport events, the country will also host from 30th August to 14th September the UCI Mountain Bike World Championships in the Valais, Canton in southern Switzerland bringing together all seven mountain bike disciplines in a single region for the first time.
Another top sport event with Swizerland as host country will be the Under -19 World Basketall Championships. The tournament will be held in Lousanne, famous city on Lake Geneva, in the French - speaking region of Vaud from 28th June to 6th July 2025, in the Vaudoise Aréna, an event that marks a milestone for the country because it will be the first time that Switzerland has host a FIBA global tournament.
A further event in the agenda although not in sports is the great showcase of the 69th edition of the Eurovision Song Contest scheduled to take place from 10th to 17th May 2025 in Basel, famous city on the Rhine River in northwest Switzerland, close to the country's borders with France and Germany hosted by Switzerland Tourism Ambassador Michelle Hunziker, popular Swiss and Italian television presenter and former model.
The Director of Switzerland Tourism stated that the country is leaving behind a positive year, given that 2024 recorded almost 43 million overnight stays in hotels, 2.6% more than in 2023, with a greater movement of visitors, and the new marketing strategy on the other end, aims to get the right visitors to the right places and times, taking the advantage above all of the efficient network of rail connections Switzerland offers.
Link - https://www.ttgitalia.com/notizie-estere/svizzera-2025-nel-segno-del-turismo-sportivo-EG23432798
No comments:
Post a Comment
Thanks a lot to read and note.