Aruba, constituent country within the Kingdom of the Netherlands, situated in the southern Caribbean sea, just 29 kilometres north of the Venezuelan peninsula of Paraguaná and 80 kilometres northwest of Curaçao, boasting a blend of Dutch and Caribbean culture, warm waters and idyllic white – sand beaches and nicknamed “One Happy Island” due to its consistently sunny weather, friendly locals and relaxed atmosphere, a popular destination for year - round travel and offering a variety of activities asnd attractions is continuing to renew itself with new stunning beachfront hotels and authentic experiences that make a difference.
The Caribbean island is experiencing a vibrant moment in its development and a surge in luxury tourism, new top hotels and resorts are joining the scene with offerings that combine contemporary design, attention to details, excellence in service, and a stupendous, natural exotic setting that invite you to slow down.
In addition Aruba is also attracting a mix of returning and new visitors with its blend of modern amenities, several activities options and a great culinary scene that honours its diversity and roots, an inspiring island that always offers new proposals and with a focus on authentic experiences.
Palm Beach, Eagle Beach and Baby Beach, each with their own unique charm are already experiencing this new era of transformation but eternally ready to welcome and delight both returning and newcomers.
These new luxury hotels are part of this Aruba’s renovation adding with their presence more light and appeal to the Caribbean island.
The St. Regis Aruba Resort - Nestled along the pristine shores of Palm Beach, this classy beachfront resort with spectacular views and infinite sunsets redefines oceanfront hospitality. Its elegant spaces, infinity pools with private cabanas, exclusive spa, high - end dining and direct access to golden sands make it a sophisticated retreat where everything is designed for comfort and relaxation.
JOIA Aruba by Iberostar - This recently opened luxury beachfront resort right on Eagle Beach, located in an extraordinary enclave in the Southern Caribbean, stands out for its modern architecture, its connection to one of Caribbean’s most iconic beaches and its proximity to activities like golf at Tierra del Sol. The resort is ideal for all those are looking for comfort and personalized experiences in a very relaxing environment.
Secret Baby Beach Aruba - This adults - only resort - part of the Inclusive Collection by Hyatt nestled along the shores of Baby Beach Bay, near the charming town of San Nicolas offers an intimate experience surrounded by pristine beaches, tranquil landscapes, it is the perfect setting for reconnecting.
In addition to the new openings, several hotels have renovated their spaces, from restaurants to spas and common areas, with the goal of offering more comfortable, modern experiences that are in tune with today’s travellers seek : quality, authenticity, and warmth.
Aruba’s culture is also experienced through its unique and delicious cuisine. With more than 100 nationalities living on the island, its cosmopolitan essence is highlighted also in its culinary offering, each restaurant is a great opportunity to discover unexpected flavours, styles, techniques and fusions and there is always something of new to taste and enjoy.
A must - try for those seeking a soulful experience is Bodegas Papiamento located in a 19th century mansion. This restaurant combines an intimate atmosphere, tradition, and cuisine that pays homage to local produce with international execution, imagination and creativity. Dining under the stars, among trees and historic architecture is part of its magic and the ideal site to live an unforgettable experience.
The Director of Latin America for the Aruba Tourism Authority, Jordan Schlipken, said that Aruba is constantly evolving continuing to strengthen its offering with new properties and experiences that reflect the tastes and lifestyles of Latin American guests, delighted to see how the island continues to be a place people always want to return to, a destination that always surprises with something new.
In Aruba, every visit feels different, but they all have one thing in common : the certainty that you’ll want to return.
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