Romania, a southeastern European country on the border with the Balkan Peninsula, famous for the forested region of Transylvania with its castles and Dracula legends, the unique landscapes of the Carpathian Mountains, the Danube Delta, attractive beaches on the Black Sea, a land boasting a rich cultural and historical heritage visible in its numerous medieval towns is experiencing a minimalist growth in tourist arrivals but overnight stays grew strongly according to the National Institute of Statistics (INS).
The data provided by INS show that arrivals grew by a minimal 0.1% to 5.79 million, In the fist six months of 2025 1.11 International tourists visited the country, a 5.5%, increase year - over year, although international arrivals represent only 19.2% of total arrivals.
In contrast, overnight stays grew strongly, with an increase of 2.3% compared to last year, representing 11.58 million units and indicating visitors are staying longer in the country.
Tourists coming from abroad accounted for about 2.34 million overnight stays, up 5.2% from 2024, with an average stay stretching 2.1 days compared to 2.0 days for domestic travellers.
Top source markets for international visitors included Germany with 104.800 arrivals followed by Italy with 103.000 and the United Kimgdom with 72.700 arrivals.
INS analysts noted that Romania’s entry into the Schenghen Area on 1st January 2025, may have contributed to smoother travel for Europeans, though the Institute of Statistics cautioned that year - over year comparisons may be less precise due to the change in border reporting.
The Carpathian Mountains, the Danube River with its delta, alongside historical sites and UNESCO World Heritage Sites were the places most visited. Cultural events such as the UNTOLD electric music festival in Cluj Napoca and the George Enescu International Festival in Bucharest draw large crowds and there was a growing interest in ecotourism and rural experiences.
At the regional level Bucharest, a vibrant, budget - friendly city, offering several historic and cultural sites, like its Old Town, top museums, cultural attractions and known for its lively nightlife, remained the leading destination. Romania’s capital recorded 953.900 arrivals and 1.93 million overnight stays in the first half of 2025.
Brasov County, in central Romania located in the Transylvania region, gateway to popular medieval towns and villages rich of history, followed with 635.600 arrivals and 1.18 million overnight stays.
Constanta County located on the border with Bulgaria, in the Dobruja region, Romania’s Black Sea hub, drew 366.200 tourists and nearly 977.000 overnight stays with its capital Constanta still remaining a powerful summer magnet, particularly for domestic travellers due to its renowned, long beaches, entertainment and a vibrant nightlife.
Other counties also had strong performances earlier this year, like Cluj County, a land with a rich cultural and historical heritage and tech hub in Transylvania accounted 280.000 arrivals in the H1 2025, Prahova County in the historical region Muntenia, famous for the beautiful landscapes of the Carpathian mountains, famous ski resorts, renowned wineries, and fine baroque architecture recorded more than 134.000 arrivals in the first quarter of 2025.
Nationwide the net occupancy rate for tourist accommodation stood at 25.7%, marginally higher than a higher year.
In conclusion Romania’s tourism despite this minimal growth is positive and the sector is seeing increased popularity due its rich natural landscapes and heritage. The country’s entry into the Schenghen area has simplified travel for European visitors potentially contributing to longer stays and Romania is actively working to improve accessibility and its global profile, making it an increasingly attractive destination.
Link
https://www.travelmole.com/news/romania-tourism-first-half-2025/
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