The promotion of Venezuela’s natural beauty, tourism offering, cultural heritage, products and attractiveness was part of the recent 2025 International Business Roundtable which took place from 14th to 16th August 1025 at the Poliedro of Caracas in the Venezuelan capital that brought together delegations and representatives from around the world and where South American country secured 557 tourism - focused agreements.
At the event’s closing ceremony, Executive Vice President Delcy Rodríguez announced that the figure stemmed from 667 exchange meetings involving representatives from 15 countries and 186 international guests.
Airlines, lodging companies, industry chambers, tour operators, and related services providers gathered for the occasion and multidestination and route partnerships were established between Venezuela and some countries such as Azerbaijan, China and Cuba.
Delegates from Algeria, Brazil, Colombia, Curaçao, Germany, Iran, Iraq, Mexico, Russia, Turkey, Uruguay and Vietnam also expressed interest in Venezuelan tourism.
One of the most notable figures, according to the Executive President, is the exponential growth of social tourism in Venezuela, which has seen a sustained 700% increase over the 17 quarters, a government’s strategy to promote accessible, inclusive tourism that benefits local communities, emphasizes cultural exchange, and encourage environmental appreciation.
The official attributed this momentum to the implementation of the 7T, the Seven Transformation Plan based on seven pillars, such as Economy, Independence, Peace, Security and Territorial Integrity, Social, Political, and Geopolitical and Ecological, and a 940% rise in tourist routes.
The Executive President estimates project an 80% in international visitor in 2025, including a 20% rise in tourist arrivals to Isla de Margarita, popular holiday destination in the Caribbean Sea situated about 40 kilometres north of the Venezuelan mainland, compared to last year.
This trend is expected to have a positive impact on the Gross Domestic Product (GDP), aiming to boost alternatives to the oil – based economy.
As reported in a press release the official added that the country is moving from a rentier oil economy to one that energizes the tourism sector, where the country stands out for its extraordinary beauty, biodiversity, rich cultural heritage, music, gastronomy, and artistic expressions.
The 2025 International Business Roundable was created as a strategic platform to explore alliances, cooperations, and promote investment alternatives in the tourism sector.
According to the World Tourism Organization, the tourism industry is expected to generate 371 million jobs by 2025, signaling a potential tourism boom in and Venezuela with these secured 557 tourism - focused trade agreements will seek to play an active role in the international landscape after this relevant event hosted in its capital.
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