Barranquilla, Colombia | Establishing itself as a Benchmark in the Meeting Industry, an Ideal Destination to Host Major Events

Barranquilla, the capital of Colombia’s Atlántico Department, a vibrant city and a bustling seaport flanked by the Magdalena River, known for its enormous Carnival, which brings together flamboyantly costumed performers, floats and cumbia music, a strategic centre of the Colombian Caribbean which combines festive tradition, international connectivity, a rich culture and relevant infrastructure for large - scale meetings and celebrations is establishing itself as a benchmark in the meeting industry as an ideal destination to host major events.

 The priviliged location, along with its extensive, air, land, and sea connectivity, position Barranquilla as an ideal meeting point for corporate, cultural, sporting, and academic events, average temperature of 26 to 28°C, the city offers a favourable environment year - round and the city has a very solid hotel offering with more than 4.200 rooms that includes international chains and services tailored to the corporate sector.

The Colombian city boasts a high vocation for event tourism and business travel. Barranquilla has a modern world - class  congress and convention infrastructure and extensive experience in the segment, with outstanding venues such as the Puerta de Oro Events Center, the Blue Garden Inns Convention Center, the Crystal Pavillion, and the Country Club can host high - quality meetings, and also sports venues, and hotel ballrooms are very suitable for the organization and realization of all type of major events.

These outstanding venues are complemented by non – traditional locations such as the “Parque Cultural del Caribe” (Caribbean Cultural Park) which promotes the natural and cultural history of the Colombian Caribbean, and includes the Museo del Caribe, a library specializing in Márquez’s works, and a Museum of Modern Art", .Castillo de Salgar “ (Salgar Castle), a Spanish - built colonial structure completed in 1848, perched on a green hill overlooking the ocean in Puerto Colombia, and the “Antiguo Edificio de la Aduana” (the Old Customs House), a significant historical building known for its distinctive yellow and republican style architecture, a prominent example of the city’s architectural heritage, which also serves as a port and is recognized for its cultural events and lively atmosphere.

In the incentive segment, Barranquilla combines cultural activities, Caribbean signature cuisine,  al fresco dining, folklore shows, shopping routes, seaside wellness experiences, river cruises along the Magdalena River, water sports and nautical tourism.

The city attracts visitors for experiences like celebrations with a local touch and a fusion of tradition and modernity that make Barranquilla one of the most dynamic hubs for meeting tourism in Colombia.
Very relevant are also the natural attractions include the Ciénaga de Mallorquín Ecopark, Salamanca Island Park and Bocas de Ceniza, where the Magdalena River meets the Caribbean Sea, showing the spectacular biodiversity around the Colombian city.

With a population of over 1.3 million. Barranquilla is well known for its cultural and historical heritage, its greatest cultural icon, the Barranquilla Carnival declared a World Heritage Site by UNESCO, imbues every corner of the city with identity colour, music, able to turn every experience into a celebration of authentic roots attracting visitors from all around the world.

Barranquilla has hosted events of international and regional relevance, such as the World Congress of Jurist, the Central American and Caribbean Games, and numerous sporting tournaments and is continuing to be a privileged hub to organize many more thanks to its very versatile and special profile, establishing itself as a leading destination to host major events in the region.

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