Chile through Enoturismo Chile, a strategic programme promoted by the public entity Fomento de Chile – CORFO, whose objective is to develop and strengthen wine tourism activities in the South American country in a comprehensive manner, promoting the constant improvement of experiences, service quality and offering, launched a new digital platform to promote wine tourism, highlighting the cultural and natural wealth of the Chilean valleys.
The site enoturismochile.cl brings together all the wine tourism offers of the country allowing to explore, plan, book and enjoy unique experiences and to discover routes around Chile that combine wine, culture, nature and tradition.
The digital platform integrates information from more than 150 wineries and nearly 200 experiences from grape harvest and tastings to heritage routes and traditional festivals available in the country’s main wine valleys.
The design of the website seeks to offer simple and visual navigation, with sections dedicated to wine tourism experiences and an events agenda, which allows visitors to get to know local panoramas, book visits or find themed getaways according to the region, the type of experience or the date of the trip.
The launch comes at an important time for the sector. Wine tourism in Chile has grown by 132% in the last decade, with 219 wineries open to the public and more than 90 certified for their sustainability.
A relevant detail is that 66% of wine tourism areas less than 10 years old, reflecting the dynamism of a young and expanding sector that integrates 13 associations and wine routes throughout the country.
Beyond wine, this new platform is a window to the Chilean territory, it connects the visitor with the communities, flavours, and landscapes that give identity to each valley making it a ver functional tool that digitizes and strengthens the sector, while inviting locals and international visitors to tour Chile with a drink in hand discovering its beauties.
President of Enoturismo Chile, Claudio Cilveti pointed out that this platform responds both the needs of wine tourists, who seek to plan and book in a simple way, and those who make it possible for Chilean wine tourism to be an unmissable panorama in each valley of the country.
CORFO’s Territorial Development Manager, Claudio Maggi clarified that with this new digital platform, the Programme is strengthening the connection between wine activity, tourism and territories, thus boosting productivity and diversification of local economies. In addition, it is an invitation to discover the productive, cultural and natural diversity of Chile through an experience that unites identity and sustainable development.
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