The Dominican Republic is diversifying and expanding its tourism industry beyond traditional beaches investing heavily in sports (golf, surfing, kiteboarding) and entertainment (themed parks, luxury, gastronomy), key developments include the $70+ million investment in Cap Cana, and other new hubs such as Dorado Park and the recently opened Fun Republic by Meliá, as well as enhanced sport tourism in Puerto Plata, attracting a broader, thrill - seeking, and luxury - oriented market.
The Caribbean country’s participation at the Spanish Tourism Fair (FITUR) 2026 which took place in Madrid from 21 to 25 January underscored the Dominican Republic’s evolution beyond the traditional sun - and - beach model, presenting itself as a diversified destination driven by new experiences, strategic investment, and high impact international events.
During the fair, Dominican authorities also announced exceeding $4 billion, with a strong focus on expanding the eastern region, particularly Miches, and advancing Perdernales, the southernmost province of the Dominican Republic, including the offshore island of Isla Beata as a flagship sustainable tourism project in the southwest.
Tourism Minister David Collado inaugurated the Dominican stand at FITUR, which quickly became one of the fair’s most visited, reflecting with these new proposals the more than relevant interest in the Caribbean country as a tourist destination of notable relevance and reinforcing the Dominican Republic’s position as a regional leader in tourism and investment promotion.
A key highlight of FITUR 2026 was the integration of sports as driver of tourism diversification. Officials emphasized the country’s role as a host of major sporting events, including the XXV Central American and Caribbean Games, to be held in the capital of the country Santo Domingo from July 24 to August 8, 2026, with participation from 37 countries and more than 6.000 athletes.
Supported by a strong audiovisual presentation and the presence of international figures such as former football star David Villa, the Dominican Republic projected an image of growth, sustainability and innovation, with expectations of surpassing the brilliant results achieved in 2025.
The Dominican Republic's Key aspects of the diversification and expansion of its tourism industry:
• Sports Tourism Hub: The country is positioning itself as a top destination for golf, surfing, and kiteboarding, hosting major sporting events like the Central and Caribbean Games and with initiatives to develop dedicated, year - round sporting event calendars.
• Entertainment and Adventure: New developments like Dorado Park, Scape Park, and Fun Republic by Meliá provide, high – energy entertainment options to go beyond traditional leisure.
• Cultural and Culinary Experiences: Tourism initiatives now feature local festivals like the Carnival, culinary workshops, and traditional cuisine events to promote cultural heritage.
• Infrastructure Growth: The expansion of tourism infrastructure includes new, luxury hotels, alongside sustainable projects in Miches and Pedernales.
Link
https://dominicantoday.com/dr/tourism/2026/01/22/dominican-republic-expands-tourism-beyond-beaches-with-sports-and-entertainment/
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