Barcelona, the capital and largest city of the autonomous community of Catalonia, the second centre of Spain after Madrid, highlighted by a stunning blend of modern and historical landmarks with its iconic Modernist architecture , medieval marvels, and urban beaches on the Mediterranean, will host from 20 to 22 March 2026 B – Travel, a fair that serves as a significant platform for industry professionals.
The event will take place at Fira de Barcelona located at Avinguda de la Reina Maria Cristina, an accessible and modern venue provides an ideal platform for global exchange, making it a central meeting point for the latest developments in the tourism sector.
Organized by the renowned Fira de Barcelona, known for its expertise in hosting large - scale events, the name of the event reflects a focus a on diverse travel experiences and emphasizes its connection to the Catalan city.
B - Travel is characterized by a variety of presentations and services, featuring over 100 exhibitors from various sectors, including travel, transportation, gastronomy, local production, craftmanship, active holidays, industry and sustainable tourism that use the fair as a place for exchange and business development.
The primary target audience consists of professionals from the tourism sector, who can establish valuable contacts and stay informed about current industry trends.
In this 2026 edition, a special focus is on Uzbekistan as the guest country alongiside other international destinations such as China, Croatia and France as well as major Spanish autonomous communities, including Andalusia, Catalonia and the Canary Islands.
Highlights of the fair include B - Smart Travel, a section focuses on sustainability, featuring conferences and discussions on responsible tourism development, as well as a workshop on film tourism and a panel on tourism and LGBTQ+ inclusion.
In summary B - Travel is a unique event designed to be highly experiential for professionals and consumers, allowing them to network, create new business partnerships, explore new products, destinations and exciting travel experiences.
Links
https://www.tradefairdates.com/B-Travel-M9210/Barcelona.html
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