Italy expects a strong increase in tourism in the summer months of July and August of this year with million visitors to its facilities, of which 89 million will come from abroad.
The country anticipates a record - breaking summer in 2026 with the Rome Busness School forecasting 171. 8 million arrivals during the July and August peak. Overall according to other studies Italy is projected to welcome up to 141 million total visitors, a 2.1% increase over 2025, generating an estimated €133 billion in tourism spending, according to Travel Daily News.
According to a study carried out by the National Institute of Tourism and Cultural Research (Isnart) for the Italian Union of Chamber of Commerce, Industry, Crafts and Agriculture (Unioncamere) international visitors volume will constitute 52.0 percent of the total, with the United Kingdom, the United States and Switzerland as the main emitters.
This positive tourism trend for the summer of 2026 is confirmed by a significant growth in bookings, as 45.0 percent of the operators surveyed foresee a substantial increase in bookings during this season.
A document released on the digital site of the publication Rivista della Natura says that international tensions are, in fact reconfiguring global tourist flows, focusing destinations such as Italy, which continue to be perceived as safe and easily accessible.
Among the Italian cities that show a significant increase in visitors arrivals is the capital of the country, Rome, which dominates religious tourism and continues to be fundamental for cultural tourism, although the latter is led by Venice.
Livigno, a town, comune and a special - administered territory in the province of Sondrio, in the region of Lombardy, located in the Italian Alps, near the Swiss border confirms its position as a benchmark for sports tourism.
The National Institute of Tourism and Cultural Research (Isnart) analysts appreciate a relevant contribution in this economic sector of smaller but highly relevant localitiessuch as Assisi, Bolsena, Castiglione del Lago, Garda, Orvieto, Pompeii, San Giovanni Rotondo Spello and Urbino.
Smaller villages and emerging destinations are experiencing double - digit growth. Regions in the Northeast (Friuli Venezia Giulia, Trentino Alto Adige, and Veneto) still hold the largest share of total visitors (nearly 46%, as reported by the Human Company,, a leading Italian hospitality group headquartered in Florence, specialising in premium open - air tourism, urban hostels, and dining experiences.
As for prices, the report points out that since last April there have been a 13.9 percent year - on - year increase in accommodation compared to 2023, while in restaurants, the increase in costs has already reached 10.0 percentage points compared to those of three years ago.
Link
https://infoturlatam.com/italia-preve-un-fuerte-incremento-del-turismo-en-el-verano-2026/
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