The European Football Championships which took place from 14th June to 14th July 2024 was a great boost for Germany confirmed with a very relevant data by the Federal Statistical Office and the studies commissioned by the German National Tourist Board.
With this important sporting event, the month of July recorded a 4.5% increase in overnight stays by international visitors compared to the same period in 2023, for a total of 10.7 million overnight stays in hotels and guesthouses with at least ten beds.
The 40 matches of Uefa Euro 2024 in June guaranteed above-average results in all ten German cities that hosted the event and the 11 subsequent knockout round matches that took place in July also attracted fans from the respective countries who came to Germany after the qualifying phase and the passage of the preliminary round.
According to the analysis carried out by MKG Consulting, hotel occupancy in Germany during the month of July 2024 was 71.6%, with an increase of 2.3% compared to the same period of the previous year.
At a price of € 108.80 per room per night, average revenues increased by 9.7% compared to 2023 and in superior category hotels, occupancy increased more than in the economic segment.
GNTB Executive Board President Petra Hedorfer commented that UEFA Euro 2024 has been an extraordinary success in sporting, social and economic terms, playing a key role in positioning Germany as a welcoming, hospitable and as a varied destination in its offerings.
According to the GNTB Travel Industry Expert Panel, about a quarter of international tour operators with activities in Germany have added new travel offers to their programs specifically developed for the European Football Championships.
According to the information portal, 35% said that the demand for these products was high or medium-high.
Fans' expectations, however, were not disappointed: according to a study by Nielsen Sports, the Global Leader in Sponsorship, Media Valuation & Data Analytics and the world's leading provider of audience and fan data for sporting events, 97% of international ticket holders said they would return to Germany, while 79% would recommend a trip to the city where they attended a match.
Nielsen Sports then added a significant figure by quantifying that 44% of ticket holders for the Uefa Euro Cup 2024 came from abroad.
In economic terms, the European Football Championship generated direct, indirect and induced effects for a total quantifiable amount of € 7.44 billion while the advertising value deriving from global media visibility is estimated at € 571 million.
Another relevant figure provided in terms of statistics is the period from January to July 2024, where inbound tourism in Germany recorded 48.2 million overnight stays, which means an increase of 6.6% compared to the same period of the previous year, marking a significant recovery compared to 2019 of 94.9%.
Link - https://www.ttgitalia.com/notizie-estere/germania-gli-europei-di-calcio-boost-per-l-incoming-i-dati-dell-ente-BD21003323
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