Jordan, country in the Southern Levant region of West Asia in the Middle East, Arab nation which lies on the east bank of the Jordan river defined by a rich historic and cultural heritage, ancient monuments, nature reserves, seaside resorts and home of the iconic archeological site of Petra also called the "Rose City" for the colour of the sandstone from which is carved, the city of one of the new 7 Wonders of the World and an emblematic UNESCO world heritage Site, although known for its political stability is experiencing a moment of hope,waiting for the situation to calm down quickly in the surrounding geographical areas, implementing with resilience and trying to create awareness of the reality of the country.
Emerging destination before the sad events in the Middle East with a tourism sector in progressive expansion and development in various segments including MICE ,Jordan started 2024 losing share, the Italian market is a confirmation of that with a drop of 80% although Italy still remained the first market until January of the current year with the first eight months of the year recording a total of 20.000 tourists according to as reported by the Country Manager Italy Jordan Tourism Board Marco Biazzetti.
The challenge for the coming months and for 2025 in the year in which the fulcrum and backbone of tourism promotion will be the Jubilee is to inform and communicate that Jordan is a safe country and the nation wants to create awareness of what the country really is.
The Country Manager then added that Jordan is a Middle Eastern country where there have never been religious conflicts, it is a country that lives in peace and that therefore the commitment with Tour Operators is renewed to emphasize these fundamental aspects as well as the collaboration on social and online with the primary purpose of keeping the destination alive without losing the work done in recent years.
Tourism today represents 25% of the country's gross domestic product and it is a strategic sector that has grown with solid foundations but obviously tends to collapse facing war contexts that are generated in neighboring countries.
Link - https://www.ttgitalia.com/notizie-estere/la-resilienza-della-giordania-vogliamo-creare-consapevolezza-sulla-realta-del-paese-FF21420252
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