Paraguay is experiencing and writing a new successful chapter in tourism history, and it does so with strength, vision and international prominence, consolidating itself as a leader in regional tourism, hosting major events and protagonist in UN Tourism.
The South American country is becoming one of the world’s fastest - growing tourism destinations with a 53% year - over - year increase in international arrivals for Q1 2025 according to Wanderlust Magazine, a growth stems from targeted regional promotions, increased flight connectivity, and a growing interest in Paraguay’s unique nature - based and cultural experiences, such as the UNESCO - listed Jesuit missions, Indigenous Guarani Culture, varied ecosystems along its rivers and a diverse wildlife. The trend reflects a broader shift in global travel toward authentic, lesser known destinations.
Concerning events, recently Paraguay hosted the 75th FIFA Congress and the World Rally Championship in 2025 and will host the World Skate Games in 2026, solidifying its role as a significant international event host.
Within the framework of the 70th edition of the UN Tourism Regional Commission for the Americas (CAM) held in Lima, Peru, Paraguay achieved important recognitions that position the country as a benchmark in sustainable and inclusive tourism.
One of the most outstanding announcements was undoubtedly the election of Paraguay as First Vice President of the CAM, an achievement that reflects the leadership of the Minister of Tourism Angie Duarte and the country’s commitment to the development of the sector.
Executive Director of UN Tourism, Natalia Bayona, celebrated this recognition and highlighted the Paraguayan Minister of Tourism role in positioning tourism as an engine of social cohesion and a channel for attracting investment.
In addition Paraguay was designated as the venue for the 71st Meeting of the CAM, to be held in 2026, a high - impact event that will bring together international authorities, multilateral organizations and several representatives of the private sector.
In another highly relevant announcement Paraguay was selected to host the Technical Secretariat of the Jesuit Way in South America, with the establishment a regional office of UN Tourism that will strengthen sustainable development and international cooperation around this cultural religious circuit of high heritage value.
The decision was announced by Regional Director for the Americas of UN Tourism, Gustavo Santos, who underlined Paraguay’s growing role in the global tourism landscape.
The presence of key figures such as the Secretary - General of UN Tourism, Zurab Pololikashvili, along with authorities from Argentina, Peru and other countries in the the region, reaffirms the importance of Paraguay in the continental tourism agenda.
The National Secretariat of Tourism (Senatur) is already working on preparation for the 2026 meeting, which promises to be a historic milestone for the country and a unique opportunity to introduce the world its cultural, natural and human wealth.
With these achievements, Paraguay not only strengthens its international image and reputation, but also opens up new opportunities for economic development and investment.
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