IHG Hotels & Resorts, British multinational hospitality company based in Windsor, Berkshire, England, UK expands its presence in North Africa bringing its first Kimpton hotel in Morocco, located in Marrakech, known as the “Red City”, iconic former imperial city located in the western side of the North African country at the foot of the suggestive Atlas Mountains.
The city is a major cultural and economic centre and capital of the Marrakech - Safi region,highlighted by a stunning walled medieval city dating to the Berber Empire featuring a vibrant mix of sensory experiences with its famous Red City hues, its captvivating medina with its labyrinthine and bustling souks, unique, iconic landmarks like the Jemaa el Fnaa square and Koutoubia Mosque, stunning gardens such as Majorelle and Menara, intricate palaces like Bahia and El Badi, luxurious riads, and a rich blend of ancient Islamic architecture and contemporary culture, offering bustling markets, tranquil escapes and historical treasures.
For the opening of the hotel scheduled for the fourth quarter of 2026, IHG Hotels & Resorts have signed a franchise agreement with Sirayane Hospitality and this move expands IHG’s luxury and lifestyle footprint in the market, reflecting Marrakech’s role as a key tourism hub.
The hotel will be located within a 20 - minute drive of Hivernage and the Medina, approximately 7 kilometres from Marrakech - Menara Airport and will offer stunning views of the Atlas Mountains and an easy access to nearby leisure facilities.
The property reflecting Kimpton’s distinctive blend of expressive design and warm, human - centred hospitality will serve as a dynamic social hub for both travellers and the local community and will feature 67 comfortable rooms, a welcoming and inviting lobby lounge, multiple all - day - dining venues, a serene spa and fitness centre, swimming pools, and a branded vibrant rooftop restaurant.
The hotel will join the Kimpton brand characterized by hotels known their boutique style, focusing on unique design, often incorporating local art and culture to create a distinctive environment, personalized service, and an immersive atmosphere.
The opening of the hotel is part of IHG’s strategy to expand its presence in key destinations in North Africa in locations like Marrakech which stems its tourism success from its rich cultural blend, heavy investment in infrastructure, enhanced security and strategic diversification efforts, leading to record visitor numbers, increased revenue, and high occupancy rates, solidifying its status as Morocco’s top destination by offering diverse experiences from vibrant souks to luxury stays, supported by public - private collaboration.
IHG Hotels & Resorts notes that Marrakech attracts about a quarter of Morocco’s visitors amid ongoing government investment in tourism infrastructure, while Kimpton that will be a hospitality reference in the "Red City" continues to growth following a September debut in Saudi Arabia’s King Abdullah Financial District.
https://atta.travel/resource/ihg-to-bring-first-kimpton-to-morocco-in-2026.html
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