Andalusia – Spain | Golf, a Strategic Segment to Deseasonalize and Attract New Travellers to the Destination

 

Andalusia, the southernmost autonomous community in the Peninsular Spain, located in the south of the Iberian Peninsula, a land with a rich historical, artistic, cultural and natural heritage that has long been a prestigious golf destination through the Minister of Tourism and Andalusia Abroad Arturo Bernal highlighted the benefits that golf tourism brings to the Iberian community with an annual revenue of over €2.0 billion.

The goal is also a strategic segment to deseasonalize and attract new profiles of travellers to the destination throughout the year.

The Minister on the occasion of the presentation of the Estrella Damm N.A. Andalusia, prestigious international golf master tournament has evidenced various points concerning this tourist segment.

One of them was recalling that travellers who have the practice of golf as their main motivation reach the playing fields of Andalusia at times of the year when the influx of visitors is lower and mainly in the first and third half of the year.

All that contributes to the maintenance of tourist activity, one of the main objectives of the Regional Government's strategy in this sector at a time when Andalusia has the lowest seasonality rate in the last 15 years.

The 27% of the new golfers fall into an age group between 18 and 34 years old and are largely members of the so-called Generation Z also known as Zoomers, the second – youngest generation, coming after millennials and before Generation Alpha to whom particular attention is paid in the promotion of the destination especially for their dual role as prescribers and tourists.

This age group has been approached through their ways of communicating, approaching and relating and how they spend their free time.

In addition to the direct impact of their visit, this public can be the prescriber of golf in the territory and advise their environment on the large playing fields,conditions and services that are offered in Andalusia.

The destination's privileged relationship with the sport of golf, which generates more than 50,000 jobs, is a sector committed to environmental sustainability, recalling that 80% of the 120 fields in Andalusia are irrigated with reclaimed water.

The Minister then pointed out that high-level events as the prestigious Andalusia Masters prolong their benefits over time just a positive effects continuing to be detected from events such as the emblematic 1997 Ryder Cup and the prestigious 2023 Solheim Cup.

The tournament taking place at the Real Club de Golfo de Sotogrande in San Roque in the area of Cadiz is intended to help make the Andalusia brand more powerful and for that to promote by bringing in the community some of the best of the DP World Tour.

Link  

https://www.expreso.info/noticias/espana/103022_el_golf_segmento_estrategico_para_desestacionalizar_y_captar_viajeros

Bahamas | Growth, Investments and Strategic Plans in the Tourism Sector

The Bahamas, island country on the northwestern edge of the West Indies within the Lucayan Archipelago of the Atlantic Ocean consisting of an idyllic coral archipelago of nearly 700 islands and cays, only about 30 of which aere inhabited highlighted by stunning white sand beaches and strikingly clear, azure waters is experiencing a period of growth, investments with the development of strategic plans in the tourism sector.

The General Manager of the Bahamas Tourist Office Maria Grazia Marino highlighted these performances by shedding light on a constantly developing flight plan and an increase in rooms in upscale hotels winith a 2024 that is returning to satisfactory numbers.

Flights from the United States of America are in continuous, progressive increase and currently thanks to the new connection from Los Angeles,  very important Californian hub, the Bahamas can be reached from over 12 cities to these connections are then added frequencies from Canada, direct flights from Europe with a daily with the British Airways company and the biweekly operated by Virgin Atlantic,well known airline with its head office beased in Crawley - West Sussex -England.

Through August, the Bahamas attracted 7.7 million global visitors, a great achievement considering a 16% increase compared to the same period of 2023.

About a third of the total visitors are cruise passengers who have called at the Bahamas, with the main cruise lines as protagonists who have significantly equipped themselves to make passengers discover the attractiveness and different aspects of the Bahamian archipelago.

Notable signals are coming from the famous Carnival Cruise Line, an international company headquartered in Doral - Florida - U.S. subsidiary of Carnival Corporation & plc will introduce the Pearl Cove Beach Club, an exclusive retreat offering a premium experience for guests 18 and older at Celebration Key while Royal Caribbean, an important cruise brand line founded in 1968 and headquartered in Miami - Florida - U.S.  the largest cruise line by revenue and second largest by passengers counts will respond in 2025 with the proposal in Nassau with the Royal Beach Club Paradise Island a superb 17-acre destination experience coming to the western end of Paradise Island.

Not to be forgotten is MSC Cruises renowned Swiss – Italian global cruise line based in Geneva which will pivot on Ocean Cay MSC Marine Reserve on an artificial island developed in the 1960s located 32 kilometres south of Bimini proper, and one of the Bahamas isands closest to the Florida coast.

To support the progressive growth in the tourism sector, the Bahamas is investing both in infrastructure and in hospitality facilities.

A $55 million project under development involves the redevelopment and expansion of the port of Eleuthera, long, thin island of the archipelago well known for its stunning pink sand beaches among them stands out the French Leave Beach and the harbour of Bimini in the westernmost district of the Bahamas comprising a chain of islands situated about 80 kilometres due east of Miami.

Among the hotel novelties, Baha Mar, with an investment of $350 million, will launch a new brand in 2026, then opening the first structure with a capacity of 350 rooms in 2029 in the Bahamas.

The Bahamas Archipelago is also synonymous with eco-sustainability and the General Manager of the Bahamas Tourist Office mentions the project The Farm in Eulethera which will offer 12 cottages built around a farm powered by solar energy and where zero-kilometer food will be produced.

Also noteworthy is the Potlach Club a stunning, reborn mid-century retreat of Eleuthera where privacy and seclusion are the very essence of the place which comprises 11 suites, white-washed cottages and villas.

This year also marks the 50th anniversary called People to People which allows you to bring the local culture closer to the outside world to live an authentic and absolutely engaging experience.

The goal of the General Manager of the Bahamas Tourist Office with all these pluses and captivating news is to increase the number of incoming Italian tourists to the Bahamas by a further 30% in 2025.

A relevant figure concerns the increase in 2024, which from January to June exceeded tourist flows by 25% compared to the same period of the previous year, expecting a new increment favored by the tourism promotion activity that is being defined on the Italian market.

Linked to all that, a roadshow already planned will start on 11^th November will touch the cities of Florence, Parma and Padua with also an event to be held in Naples in collaboration with MSC Cruises.

Link - https://www.ttgitalia.com/notizie-estere/l-allungo-delle-bahamas-ecco-i-progetti-KD21442833

Nayarit – Mexico | Forecast to Reach over €2.1 Billion in Tourism Revenue by 2024

 

Nayarit, small state in western Mexico situated between the forested mountains of the Sierra Madre Occidental and a significant share of coastline on the Pacific Ocean including the Marias Islands, Isla Isabel, las Tres Marietas and the Farallón La Peña well known for its spectacular beaches of San Blas and the so called "Riviera Nayarit" expects to achieve an economic impact of over 45 million Mexican pesos equivalent to over €2.1 million.

These optimistic forecasts also predict that the end of 2024 will close with about 7 million tourists visiing the tourist area of Nayarit, especially in the coastal area that has always been a great attraction, a tropical wonder whose Pacific coastline stretches for almost 200 miles and made up of 25 microdestinations, from secluded island shores and virgin beaches to shallow waters and high - octane waves.

Every year, according to statistics, tourism in the Nayarit area is also increasing thanks to the strategic location of Licenciado Gustavo Diaz International Airport, the 7th busiest airport in Mexico.

The airport is located on the Pacific Coast 7.5 kilometres from the city of Puerto Vallarta and 10.0 kilometres from the destination of Nuevo Nayarit in the Bay of Banderas in the Jalisco region permitting a very easy connection to the local tourist hotspots and receiving thousands of tourists every year who come to enjoy wide tourist spaces with clean beaches accessible to all families for their calm waters.

The Chief of the Ministry of Tourism of the State of Nayarit Juan Enrique Suárez del Real Tostado also highlighted the importance of tourism as a driver of the economy of the Mexican state which has developed significant improvements in terms of accessibility.

The construction of the highways and the expansion of the Amado Nervo airport that serves the metropolitan area of the capital Tepic and the entire state of Nayarit is another important hub that allows quick access to more people to enjoy the warm waters of the local beaches, the hotel infrastructure that the area boasts and the excellent gastronomy that the restaurants of Riviera Nayarit offer to all visitors.

Link - https://www.expreso.info/noticias/internacional/102878_el_turismo_en_nayarit_dejaria_hasta_2140m_de_euros Links